Blogging is your flexible and easily maintainable method for communicating in an official and informal way at the same time, depending on what is that you have in your mind.
It merges personal writing, instant publishing and creativity. Blogging matters.
Why?
Because blogging is your “voice”. Have ever happened to you to be jammed in traffic on an overcrowded highway in pouring rain, and the only voice which came through was that of a presenter? And as soon as it arrived to the forecast and encouraged everybody to hold on because in a few hours the sun could be seen again, your positive feelings came again to life. Well, that kind of effect can have your blog on its readers. No matter how good or bad ideas/information you’ll present, there will always be positive or negative reactions to it. But as long as you’re sure about what you have to say, your blog is your voice that teases your readers’ eyes and minds and shapes out your image.
Because blogging is your company’s tool. Blogging is your personal and also corporate mean of communication at the same time. Just have a glance at these recent blog statistics (March 2010) to understand how big is the blogosphere and how it can help your company:
1) More than 133,000,000 blogs have been indexed by Technorati since 2002.
2) 77% of Internet users read blogs according to Universal McCann.
3) 58% say that they are better-known in their industry because of their blog.
4) 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
5) 72% say they blog in order to share their expertise.
6) 61% say they blog in order to supplement their income.
7) 53% of professional Bloggers are interested in attracting new clients from blogging.
Blogging represents your company; it can be an image-booster and also a bridge for communicating with your employees and your actual customers or future clients. You can regularly fill them with your current projects, ideas, products or actions keeping them informed. You can share company news or internal information with your employees on a daily basis, archiving what you write permanently in categories chronologically. Another great thing is they are getting the same amount of information at the same time. If you can win over your employees to keep blogs the whole phenomena will be super-viral as they will link a lot of information. Even better for your organization.
So to say your blog is like your brand, expressing your unique perspective and boosting a response from your potential customers. Actually, you can read their opinion, concerns or ideas to improve your services or products. Feedback always comes in handy.
Because blogging will be e-history. Remember, what you write will be on the net forever. It will be in years a part of our collective history. So due pay attention what and how you write. Maybe your ideas will be useful to the next generations too as a universal truth.